Website Copy Writing Services

Research tells us that most people who enter a website will decide within two minutes whether to stay put and read on, or turn their attention elsewhere.  It also tells us that a site’s ability to generate customer enquiry is directly linked to how effectively it is able to capture the imagination and actually stimulate and sustain a viewer’s interest.

Hence, the quality of the visual and copywriting content has become all-important in maximising a site’s ‘holding power’ and sheer potency as a sales and brand-building tool.

Gone are the days, when web users would pore over pages of uninspiring pictures, blandly written copy riddled with spelling and grammatical errors, or simplistic bullet points that explain nothing. They are not only bored by it; they object to it!

Put simply, unless you excite them, they’ll switch you off like the proverbial light bulb.

Embrace this approach to building your web site and your business will never suffer from A.D.D. again.

 I.W.S. can help you to write copy for your website.  Our web developers are specialists in knowing what makes compelling content and can assist you in this most important task.