The Secret to Creating an Exceptional Website
It’s time to re-think how we interact with our website visitors….
Here’s how ensure your website is exceptional.
Pretend you’re a customer... Its predicted that by 2020 people will self manage 85% of their relationship with a business online without talking to a real person. Put yourself in your customers shoes and see how easy it is to do business with you.
- Is your navigation easy to follow.
- Can you find your contact details and location map easily
- Is your website responsive for mobile devices
- Is your information clear and concise
- Do you have Call to Actions on every page
Mirror your customers verbiage…. Understand who your customer is and talk in language they use and understand. Avoid using technical jargon or mumbo jumbo in your website copy that the lay person cannot understand. You never know who is looking at your website. For example a boss may ask their receptionist to research and industry online and if they can’t understand your website they will move on to the next one.
Have faith in your website… what would you do if you or your sales team were gone?
Mimic the sales discussion you have with your customers. Solve your customers problems before they ask. Have good Frequently Asked Questions and a contact form for easy follow-ups. The beauty of a website is that you have a sales person working for you 24/7 so make sure that sales person is singing from the company song book.
It’s alright not to know everything.... Your website and everything around it is an experiment. Trial and error is the order of the day to see what works and what doesn’t. There will be mistakes along the way but learn and grow with them. Don’t be afraid to try new things. A website should never be finished. Once it goes live, it’s just the starting point.