The impact of professional and relevant photography in web design
Good quality photographs on your website tell a story like nothing else and can spark emotion with your audience which keeps them engaged with your site.
Quality photographs can improve your conversion results by giving a picture perfect touch to your site.
Photographs capture visitor’s attention more than text. People will always look at a photograph before starting to read any text. Ever heard of the saying “People eat with their eyes first”. This means if it looks good it will taste good. Same goes with your website.
Choose photographs that are relevant to your website or web page. Don’t just use canned people or generic looking stock photography. Poor quality photos or irrelevant images will work against you and turn people off or lose their attention.
You don’t need to use an entire photograph. Your web designer can crop and manipulate the images to get the desired effect.
or Kristina Kasperczyk from Lumin Pictures http://www.luminpictures.com