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No website is better than a bad website

No website is better than a bad website

Website Design

I.W.S. Blog No website is better than a bad website! No website is better than a bad website It has been often said that it’s better to have no website than a bad website.  Pretty harsh, but consider this; 98% of customers have reported that they stop engaging with a brand after a bad experience online.  Websites are supposed to attract customers not drive them away in their droves. User Experience: The solution is to think of your customer first.  This is an area where people often get confused and make their websites about them, ignoring their users and not putting themselves in their customers shoes.  It’s called User Experience or UX and it is how we interact with the users of the website.  If your UX is bad and leaves your visitors feeling lost or confused then they will abandon your website and head for your opposition. In the olden days we used to have Splash pages with fancy Flash introductions that would give the visitors a little show before they entered the website.  Those days are long gone and people want to find information quickly and easily as we are all time poor now and don’t have time to go searching for information that should be readily available. Use your Mission Statement: Every business should have a Mission Statement that outlines the company’s core values and reason for being.  Use this statement to develop a message to use on your website and be very clear about it.  This will get your customers to believe in what you believe in.  People don’t buy what you do; they buy...