Navigation is crucial to your websites success

Navigation is crucial to the users experience on your website. Whilst Content is King, if they can’t find the content easily it becomes the Joker.

Navigation needs to be simple and predictable. Don’t expect your visitors to use the tenacity of Indiana Jones to hunt down your content.  People have limited attention spans when searching the web so anything more than three clicks away will be lost. But more importantly it has to be logically categorised.

If you have a lot of content or a shopping cart on your website then categorise your content so it’s easy to find into Crucial Categories and Optional Categories.  If your navigation is complicated then explain it using Labels, Pictures and Descriptions or all three.

For For example http://www.bmw.com
Horizontal navigation bars are often good for listing types of products or services offered.

 

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