The Secret to Creating an Exceptional Website

The Secret to Creating an Exceptional Website

The Secret to Creating an Exceptional Website It’s time to re-think how we interact with our website visitors…. Here’s how ensure your website is exceptional. Pretend you’re a customer... Its predicted that by 2020 people will self manage 85% of their relationship with a business online without talking to a real person.  Put yourself in your customers shoes and see how easy it is to do business with you. Is your navigation easy to follow. Can you find your contact details and location map easily Is your website responsive for mobile devices Is your information clear and concise Do you have Call to Actions on every page Mirror your customers verbiage…. Understand who your customer is and talk in language they use and understand.  Avoid using technical jargon or mumbo jumbo in your website copy that the lay person cannot understand.  You never know who is looking at your website.  For example a boss may ask their receptionist to research and industry online and if they can’t understand your website they will move on to the next one. Have faith in your website…  what would you do if you or your sales team were gone? Mimic the sales discussion you have with your customers.  Solve your customers problems before they ask.  Have good Frequently Asked Questions and a contact form for easy follow-ups.  The beauty of a website is that you have a sales person working for you 24/7 so make sure that sales person is singing from the company song book. It’s alright not to know everything.... Your website and everything around it is an experiment.  Trial and error...
No website is better than a bad website

No website is better than a bad website

I.W.S. Blog No website is better than a bad website! No website is better than a bad website It has been often said that it’s better to have no website than a bad website.  Pretty harsh, but consider this; 98% of customers have reported that they stop engaging with a brand after a bad experience online.  Websites are supposed to attract customers not drive them away in their droves. User Experience: The solution is to think of your customer first.  This is an area where people often get confused and make their websites about them, ignoring their users and not putting themselves in their customers shoes.  It’s called User Experience or UX and it is how we interact with the users of the website.  If your UX is bad and leaves your visitors feeling lost or confused then they will abandon your website and head for your opposition. In the olden days we used to have Splash pages with fancy Flash introductions that would give the visitors a little show before they entered the website.  Those days are long gone and people want to find information quickly and easily as we are all time poor now and don’t have time to go searching for information that should be readily available. Use your Mission Statement: Every business should have a Mission Statement that outlines the company’s core values and reason for being.  Use this statement to develop a message to use on your website and be very clear about it.  This will get your customers to believe in what you believe in.  People don’t buy what you do; they buy...
Consumers don’t differentiate between big business or small business

Consumers don’t differentiate between big business or small business

I.W.S. Blog Website Design in North Vancouver Consumers don’t differentiate between big business or small business. The internet is a global level playing ground where all businesses have equal exposure opportunity.  Consumers know what they want when it comes to visiting a website and they don’t differentiate between small business and big business.  If they arrive at your website and don’t get the best experience, they will leave, most likely never to return.  User Experience (UX) has become a crucial part of the web development process.  You need to look at your website from your visitors point of view and ask yourself  “Am I giving the best experience I can?”. Some of the major turnoffs for visitors are; Outdated contact details No location address, map or directions No business hours displayed Poor mobile interface or not responsive Outdated or poor design Boring stock photography Can’t find information quickly In a recent survey 60% of respondents said they based their purchase decision on their impression of the business website. It’s your shopfront window to the world so you need to have it looking impressive. Call us today to get an unbiased review of your website and how we can help improve your User Experience....
DIY vs WordPress Websites

DIY vs WordPress Websites

I often get asked “Why would someone want a WordPress when they could get one of these DIY websites cheaper and quicker”?
My answer is usually…
“If you cut your own hair, the front can look okay, but the back will be a disaster”