How to get users to read your content

1:  Don’t make it too hard
These tips will focus on what you need to do to make it easy for your users to access your content.  This is achieved by reducing the users efforts to find what they are looking for and the performance of your website.  Content should be organised intuitively.  To achieve this you will need to be able to anticipate their needs.  You need to make it as simple as possible.

2: Don’t make them wait
Performance.  The speed in which your website pages load is crucial.  Not only for the attention span of your visitors, but Google will punish slow loading websites in the rankings. Web pages should load between 2-3 seconds in order to keep the users train of thought.  One common cause of slow websites are images. Make sure your images are optimised for the device they are displaying on.

3: Keep your content up-to-date
There is nothing worse than a user doing a search for a subject and finding it was written years ago and the information is out of date.  When writing content try to make it “evergreen” so it is ageless and will remain relevant into the future.  Re-visit old content and update it so that it is still current and and interesting into the future.  Maybe add some insights into your post.

4: Simplify your navigation
Keep the website menu simple and intuitive to the user.  Can they easily find what they are looking for and can they find their way back.  Breadcrumbs are ideal for sites with larger amounts of content.  Take time to anticipate what your users might be looking for.  Think of innovative ways of organising your content.  Dropdown menus, clickable images etc.

5: Put your best foot forward
Show off your best content so that you are attracting the most traffic for the popular search terms.  Try to promote the most popular pages that users are most likely to click on, throughout the site.  Link them in the menu or advertise them the footer.

6: Make your pages look good.
Presentation is just as important as content.  Just like in cooking, the food needs to look good as well as taste good. You have to make your content engaging and compelling to the user.  This is much easier to do now we can use typography, bullet points, charts or graphs, images and graphics.

7: Make your site mobile friendly.
More and more users are searching the web via their mobile devices, so if your site doesn’t display properly on a mobile device they won’t stick around to read your content.

8: Un-clutter your website
Research shows us that users look at a website in an F pattern.  Top banner, left hand side and middle section.  Don’t confuse the user by having stimulus overload with adverts and banners all over the page.  Concentrate on the F of the page and put your most important messages in the right places.

Contact us for more information!

Google Reviews

Laura Fox
Laura Fox
05:09 07 May 21
I called Geoff in a pinch. I found him first page of Google - that's always a good sign when looking for a web... developer! My web team was in Spain and my plugins weren't speaking with one another and needed immediate help. Geoff was knowledgeable, friendly, and completely understood my sense of urgency. He took the challenge and ran with it for me immediately, and fixed my website. Having had active ads on facebook and directing people to my site, Geoff understood exactly how important it was the site was working properly and that it needed attention. I was a brand new prospective client, never spoke with him before and he made me feel right at ease. That next morning as promised, there was an email from Geoff, and he had fixed it all for me. I got on the phone with my team in Spain and told them I was jumping ship to IWS Design. Having a local company help me in the same time zone and care for attention to detail along with an understanding of time sensitivity is exactly what I was looking for. I'm so happy to now have Geoff and his team manage my site for me, and is the best move I've made! I highly recommend this company, and look forward to working with Geoff and his team from here on out. Thanks Geoff!read more
Melissa Komarnicky
Melissa Komarnicky
05:20 30 Oct 20
I.W.S. Internet Web Solutions is an outstanding professional service. I would highly recommend I.W.S. Internet Web... Solutions Whether you are just starting or looking to upgrade your website to the next level. Thank you so much for an excellent customer experience.read more
Fiona Kelly
Fiona Kelly
18:54 11 May 18
IWS did a great job and Geoff was so helpful with his advice and suggestions. Very easy to work with!
Tanja Powell
Tanja Powell
00:27 27 Oct 17
Education is a huge part of building a website! Geoff actually created a program to lead you through building your own.... He is patient and explain the Industry Terminology well. We just had Geoff ad a lead page and I am very happy with the results - thanks for your patience Geoff!read more
Ryan Elm
Ryan Elm
04:37 26 Oct 17
I.W.S. is everything you need for a great looking website that draws in the clients you want and puts them in touch... with you with effective calls to action! Highly recommended.read more
GESS SS
GESS SS
05:37 23 Oct 17
Geoff is extremely knowledgeable! Easy to work with. He has done some fantastic jobs! Highly recommended!
sylvie slaninová
sylvie slaninová
17:05 19 Oct 17
Geoff is the best web designer our company worked with. He is very fast and efficient. We feel we are in good hands! I... highly recommend using I.W.S. Internet Web Solutions to design and build your site.read more
Bo Gregson
Bo Gregson
16:45 19 Oct 17
I.W.S. designed my website and it's great! I believe I got a better product than my competition and at a lower rate to... boot! Would not hesitate to recommend.read more
Nikki Johnston Beaudoin
Nikki Johnston Beaudoin
16:14 19 Oct 17
Geoff at IWS web solutions has been able to help me with some quick projects related to my own business. He was able to... help with newsletter integration very quickly. Thanks so much for your help, Geoff!read more
b dc
b dc
04:51 19 Oct 17
Geoff built our company website and I couldn't be happier. It looks amazing and the best part is our phone is starting... to ring off the hook! We are a landscaping company and there is so much competition out there that we really needed something to make us stand out from the crowd and Geoff has given us exactly that. The new site has video, looks awesome on a mobile phone, and is super easy to follow. Impressive!read more
Simon Flower
Simon Flower
05:23 04 May 16
I've been working with Geoff Lee of IWS Design since 2007 and since then he has designed, administered and hosted at... least 6 different business websites for me. I'm happy to recommend him. He is very experienced and responsive but at the same time competitively priced.read more
Ryan Elm
Ryan Elm
19:36 16 Feb 16
Easy to work with, great response time to questions and changes! I recommend I.W.S. to anyone needed and updated new... Website that is mobile friendly and WORKS!read more
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